The Federation of Merchants' Associations, Singapore (FMAS)

A strategic collaboration with The Federation of Merchants’ Associations, Singapore (FMAS) can be a game-changer for partners who are aspiring to reach out to heartland businesses. The array of benefits offered by FMAS, ranging from market insights to advocacy and community development, positions us as an ideal key strategic partner to work with to achieve success.

Key Benefits of Partnering with FMAS:

1) Advocacy & Representation

The work of FMAS centers around the representation of the interests of its members as well as government partners and other relevant institutions. Partnering with FMAS allows one a platform for advocacy and a collective voice towards issues that impact micro-businesses in the heartlands.

2) Access to Heartland Insights and Trends

FMAS is a thought leader of insights and trends that impact the heartlands business community and its other relevant stakeholders. Through collaboration, partners are able to gain valuable insights that can form their strategies and help them stay ahead of the competition.

3) Networking Opportunities

FMAS organizes a wide range of regular national-level events and activities such as the Singapore Heartland Enterprise Summit, The Singapore Heartland Enterprise Star Award and The Singapore Hawkers seminars, and conferences and hence providing a platform for businesses to connect with industry leaders, potential partners, and prospective customers. These networking interactions can lead to valuable collaborations and new business opportunities.

4) Capabilities Development

FMAS offers a spectrum of training programmes, workshops, and learning journeys to enhance the capabilities and competencies of merchant and hawker associations; as well as heartland businesses. Partners can collaborate with FMAS to curate and deliver such programmes, ultimately contributing to improved productivity and competitiveness.

5) Community Involvement

Partners can collaborate with FMAS and be part of a community of like-minded businesses and associations working together for the betterment of the local heartland business environment and the community as a whole.

Connect with us by dropping an email to Jon ( to take the first step towards a prosperous collaboration.

Are you ready to explore exciting opportunities and unlock new horizons with us? Whether you are interested in strategic partnerships, joint ventures, or simply exploring the possibilities, we are eager to hear from you!