Singapore Heartland Enterprise Star Award 2024 calling for participations
Celebrate the 10th anniversary of SHESA 2024! This year’s theme, “Innovate & Elevate,” invites you to be part of the journey.
Click here for more information.
About The Event
The Singapore Heartland Enterprise Star Award (SHESA) is an annual business awards organised by The Federation of Merchants’ Associations, Singapore (FMAS) to recognise the efforts and achievements of our heartland enterprises. Since its inception in 2014, SHESA has evolved into a recognized brand from solely just an enterprise award.
Besides being a business award, SHESA is also a platform for heartland enterprises to examine their marketing strategies and share operational experiences with their peers. We hope through the award, more heartland enterprises will be inspired to grow and improve and hence allowing more businesses to learn from one another.
In 2024, The Singapore Heartland Enterprise Star Award (SHESA) reaches its 10th year this year. With the theme of “Innovate & Elevate”, we aim to encourage innovation and the fostering of collaboration and partnership. In today’s rapidly evolving global landscape, the success of businesses hinges upon their ability to innovate, adapt, and collaborate effectively. Innovation serves as the cornerstone of progress, enabling enterprises to thrive amidst challenges and uncertainties. Through collaboration and partnership, the impact of innovation is amplified, unlocking new possibilities and synergies that propel enterprises forward and drive greater value creation for both enterprises and communities alike.
Singapore Heartland Enterprise Star Award 2023 Key Highlights
Towards Excellence 转型升级 • 迈向卓越
In 2023, under the banner of “Towards Excellence,” our mission is to ignite the spirit of innovation and resilience within our heartland businesses. By showcasing their distinctive qualities, strengths, and untapped potential, we seek to propel them to unprecedented heights. Through prestigious award recognition, we envision these businesses not only elevating themselves but also becoming catalysts for a more dynamic and inclusive heartland community.
Winners of Singapore Heartland Enterprise Star Award (SHESA) 2023
- 5-Star Dim Sum Private Limited
- Annie Tiang TCM Pte Ltd
- Asam Tree Pte Ltd
- Avante Body and Wellness Pte Ltd
- Bee Choo Corporation Pte Ltd
- Cool Horizon Pte Ltd
- Damara Pte Ltd
- G & G TCM Medical Pte Ltd
- Hui Master International Geomancy Pte Ltd
- JB Tai Pai Tong Seafood (Happy Garden Foodstuff)
- Jory Employment Pte Ltd
- Kim Hua Guan Food Industries Pte Ltd
- Li Jie De Dian 李姐的店 – Hockka Enterprise Pte Ltd
- A.T The Bar Pte Ltd (Major 99 – Family KTV And Entertainment Center)
- Spring College International Pte Ltd
- Swypebites Pte Ltd
- Tai Ho Soon Pte Ltd
- Nagara AMK Pte Ltd
- Yikowei Pte Ltd
This category award gives due recognition to the heartland enterprise with the best store design and layout in Singapore. The winner is selected for its most optimal store layout, best space productivity, and creative visual merchandising skills.
- HM Gallery Pte Ltd
This category award is given to the heartland enterprise in Singapore with the best customer service. The winner is recognised for its ability to maintain an excellent customer relationship. What sets this enterprise apart from others is its ability to anticipate customers’ needs, and its sincerity in helping customers solve their problems.
- The Trio Movers Pte Ltd
This award acknowledges enterprises for their outstanding digital strategy, highlighting significant milestones achieved in their digital transformation journey. These enterprises demonstrate a remarkable ability to adapt to evolving digital trends and effectively leverage digital tools in their operations, showcasing a commitment to staying abreast of technological advancements in the digital landscape.
- Lunchbox Pte Ltd
This category award honours the most innovative heartland enterprise in Singapore, for its exceptionally fresh and creative business concept. This enterprise is singled out for being a first mover in its industry to emerge with an innovative business concept and to fill a market gap, distinctly differentiating itself from its competitors.
- Superpets Trading Pte Ltd
This overall winner award rewards the heartland enterprise for being a great communicator and one of the best marketers in Singapore. The winner is acknowledged for its ability to. create engaging and effective campaigns, fulfil sales targets, and establish a strong brand presence through a distinct look that stems from its brand philosophy.
- Kuan Zhai Alley Pte Ltd
This award honours enterprises that have excelled in franchising, customer service, visual merchandising, marketing and innovation. Essential to this award are the enterprises’ leadership role, economic impact and influence in the heartlands, as well as demonstrated social contribution to the community and have gained reputation.
- Epitex International Pte Ltd (Operational Excellence)
This award recognises the heartland enterprise who has contributed significantly to conserving a legacy in Singapore for more than 25 years. The winner is an expert in the trade who has a strong desire to pass it on to the next generation of Singaporeans.
- Chien Chi Tow Healthcare Pte Ltd
The Hall of Fame recognises enterprises’ efforts in consistently challenging themselves to excel in the Singapore Heartland Enterprise Star Award.
Enterprises that have participated in a total of three editions of SHESA will be induct into the Hall of Fame.
- Annie Tiang TCM Pte Ltd
- Bee Choo Corporation Pte Ltd
- Cool Horizon Pte Ltd
- Damara Pte Ltd
- Hui Master International Geomancy Pte Ltd
- JB Tai Pai Tong Seafood
- Li Jie De Dian (Hockka Enterprise Pte Ltd)
- Yikowei Pte Ltd
This Grand Overall Winner award is given to the heartland enterprise displaying high levels of capabilities in multiple areas, inclusive of customer service, visual merchandising, innovation, replicable business model and marketer, in the Promising Enterprise Award Category.
- Happy Fish Swim School Pte Ltd
SHESA 2023 Panel of Judges
SHESA 2023 Sponsors
SHESA 2023 Co-Organiser
SHESA 2023 Supporting Partners
