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About Us

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Who we Are

Who We Are

The Federation of Merchants’ Associations, Singapore (FMAS) is a non-profit association established in 1989 to represent the interests of merchants and hawkers operating in HDB shops and NEA hawker centers.

To date, FMAS has 62 merchants’/hawkers’ association (MA/HA) members who represent more than 70% of our heartland precincts and 30% of the hawker community in Singapore. We also work closely with about 20,000 retailers in the HDB neighborhood centres and 16,000 hawkers and stallholders in the NEA-managed hawker centres on various initiatives.

In 2019, we set up our subsidiary, the Heartland Enterprise Centre Singapore (HECS), with the support of Enterprise Singapore. HECS is a dedicated resource centre to champion the rejuvenation of neighbourhood town centres and to grow heartland business.

For more information on HECS, click here.

Our Vision & Mission

  • Unite business communities in the heartlands
  • Catalyse precinct transformation through upskilling and placemaking
  • Inject vibrancy into neigbourhood and town centres to increase footfall and sales
Our Vision & Mission
  • 60 Merchants' And Hawkers' Associations Members

    62 merchants' and
    hawkers' associations
    members

    who represent more than 70%
    of Singapore heartland
    precincts

  • ~20,000 HDB Retailers
    Working with

    ~20,000
    HDB retailers

    on various initiatives

  • ~30% Of The Hawker Community
    Represents

    ~30% of the
    Hawker Community

    in Singapore

  • 16,000 Hawkers And Stallholders
    Advancing the interests of

    16,000 hawkers
    and stallholders

    in the NEA-managed
    hawker centres