新加坡全国商联总会第七年举办新加坡邻里企业座谈会，获得企业发展局和建屋发展局的大力支持。冠病疫情改变了邻里企业的经营与购物模式，使得大家进入一个新常态。在上述座谈会期间在上述座谈会期间，行业专家们将就零售业务领域的最新发展发表演讲，如何成功创新以应付顾客的需求、采用技术或数码解决方案使得业务能顺的利转型，也将与出席者分享其挑战之处和成功故事，激发他们踏上数码化之旅
Covid-19 has created a new norm and heartland enterprises need to embrace changes in the business and consumer landscape. Hence, industry experts will share on business and product innovation, emerging consumer trends, new HR practices and digitalisation for growth. SMEs that have successfully innovated, adopted technology or digital solutions and transformed their businesses, will also be sharing their challenges and success stories with the attendees.
This is the 7th edition of the conference organized by FMAS, supported by Enterprise Singapore and Housing and Development Board.
THEME 主题:
共创新程，越战越勇
EMERGE STRONGER TOGETHER
ENABLED BY INNOVATION
主题演讲嘉宾 Keynote Speaker
Mr Lim Hock Chee BBM, CEO of Sheng Siong Group Ltd
昇菘集团有限公司, 总裁林福星先生BBM
讲题：昇菘超市-人情味与现代化管理并融，邻里商家成功转型成大企业
Sheng Siong Supermarket- How a small heartland provision shop transformed into an enterprise with modern business management infused with human touch
企业为何要创新？
• 邻里企业大多是贸易公司，营运成本高，货品利润低。没有自家品牌的企业，要如何创新打造品牌？
• 邻里企业应该怎么处理企业化和传承的问题？
• 数码化能帮助邻里企业吗？
• 要如何重新打造邻里商家的吸引力？
面对疫情的一再冲击，应该怎么用创新的方式另找出路？
演讲嘉宾 Guest Speaker
Mr Bruce Zhang, CEO of Fruits Vending Pte Ltd
Fruits Vending Pte Ltd, 总裁张鑫先生
讲题：善用智能创新与数据分析i.jooz
成功开拓橙汁自动贩卖机市场
How i.jooz's strength in product innovation and data intelligence,
put a fresh spin on vending machines
自动贩卖机被张鑫注入了创新元素成功的减少营运成本，其中的挑战在哪里？
疫情的限制反而让张鑫加强研发出创新的产品, 听他分享他不断创新的旅程吧！
小组讨论会 Panel Discussion
昇菘集团有限公司, 总裁林福星先生BBM
Mr Lim Hock Chee BBM, CEO of Sheng Siong Group Ltd
Fruits Vending Pte Ltd, 总裁张鑫先生
Mr Bruce Zhang, CEO of Fruits Vending Pte Ltd
诗肯柚木, 总裁林洁敏女士
Ms Jamie Lim, CEO of Scanteak Singapore
主持人: 新加坡全国商联总会，会务顾问周沐丽女士
Moderator: Ms Chew Mok Lee, Advisor of FMAS
|大会主宾 GUEST-OF-HONOUR |
贸工部兼文化、社区及青年部政务部长、市长委员会主席、西南区市长,
刘燕玲 女士
Ms Low Yen Ling, Minister of State, Ministry of Culture, Community and Youth & Ministry of Trade and Industry Chairperson of Mayors' Committee & Mayor, South West District
主题演讲嘉宾 Keynote Speaker
林福星先生（Lim Hock Chee）与兄长林福荣先生和弟弟林佑龙先生一起创办了本地连锁超市集团昇菘（Sheng Siong）。昇菘超级市场私人有限公司成立于1985年，目前是新加坡第三大零售商，旗下拥有63间分店。
Mr Lim Hock Chee founded the Sheng Siong chain of supermarkets together with his elder brother, Mr Lim Hock Eng, and younger brother, Mr Lim Hock Leng. Established in 1985, Sheng Siong Supermarket Pte Ltd is Singapore’s third largest retailer in Singapore, operating from over 63 locations, with more than 2,500 employees.
Mr Lim's biggest beliefs about doing business: that the single most important factor is the people you have in your organisation.
演讲嘉宾 Guest Speaker
Fruits Vending Pte Ltd于2016年由张鑫在新加坡成立，是一家经NEA认证的高级智能自动售货机制造商和运营商。通过i.Jooz品牌，我们公司以具有竞争力的价格为消费者提供健康，优质，鲜榨橙汁[OJ]。
新加坡最大的供应链网络，全岛范围内拥有超过500台自动售货机。已扩展到30个海外国家。
Mr Bruce Zhang, the chief executive of the premium smart vending machine manufacturer and operator, is the owner of more than 400 vending machines in Singapore and more than 1,000 machines across 28 countries.
Fruits Vending Pte Ltd was established in Singapore in 2016 and it is a premium smart vending machine manufacturer and operator in Singapore certified by National Environment Agency. Branded i.Jooz, the vending machines serve a main purpose, that is, to dispense orange juice
They have also recently expanded to more than 20 other overseas countries through machine distribution and other loose forms of partnerships. The i.Jooz brand of vending machines can now be found in Malaysia, Thailand and Australia, and as distant as the United States, Switzerland, France, Italy, Bahrain and Qatar.
This company is 1 of the 15 finalists of the Emerging Enterprise Award 2020
小组讨论者 Panelist
洁敏是詩肯柚木新加坡的首席执行官，负责领导该集团的区域品牌策划，管理海外特许经营权，并监督詩肯柚木在新加坡的业务运营。
在洁敏的领导下，詩肯柚木赢得了多个品牌奖项，其中包括CitiBusiness – SPBA区域品牌,Good Design Award（新加坡），Good Design Award（日本），IPOS设计创新奖和President’s Design Award。该集团目前在全球拥有150多个陈列室，是新加坡和台湾最大的家具零售商之一。
洁敏曾参与新加坡《未来经济理事会》（2017–2020）生活方式小组委员会的成员。她是现任新加坡家具工业理事会的名誉助理秘书。同时，她也是南洋理工学院业务管理课程及南洋美术学院课程等地方教育机构开发咨询委员会的成员。
Jamie is the CEO of the Scanteak Singapore, and spearheads the Group’s regional branding initiatives, manages overseas franchises, and oversees Scanteak Singapore’s business operations.
Under Jamie’s influence, Scanteak has won several brand awards, such as the CitiBusiness – SPBA Regional Brand Award, the Singapore Good Design Award (Singapore), the Good Design Award (Japan), the IPOS Award for Design Innovation and the President’s Design Award Singapore. The Group now has over 150 showrooms worldwide and is one of the biggest furniture retailers in Singapore and Taiwan.
Jamie was a member of the Lifestyle Subcommittee of the Future Economy Council. She is the Assistant Honorary Secretary of Singapore Furniture Industries Council (SFIC). She is also involved as a member in initiatives led by local educational institutions, such as the Business Management Advisory Committee of Nanyang Polytechnic, as well as the Curriculum Development Advisory Committee of the Nanyang Academy of Fine Arts.
讨论会主持人
Moderator for panel discussion
周沐丽女士目前是新加坡企业发展局的荣誉顾问。新加坡企业发展局是隶属于贸工部的一个新加坡法定机构，在国家层面上领导企业发展工作。这个机构也是制定新加坡全国标准的机构。
周女士之前在新加坡企业发展局担任助理局长，主要负责资讯通讯和媒体及数码化、企业服务及新企业。她也曾任职于国家生产力局、生产力及标准局和新加坡标新局。创业行动社群在2003年5月23日成立之后，周女士曾经担任秘书处人员超过十年。
Mdm Chew Mok Lee is currently an Enterprise Fellow with Enterprise Singapore, a government agency spearheading enterprise and industry development, reporting to the Ministry of Trade and Industry, Singapore. Enterprise Singapore is also the national standards body in Singapore.
Prior to that, she was the Assistant Chief Executive Officer of Enterprise Singapore, in charge of ICM & Digitalisation, Enterprise Services & New Industries. She has also worked with the National Productivity Board (NPB), Productivity & Standards Board (PSB) and SPRING Singapore, and served as Secretariat to the Action Community for Entrepreneurship since its inception on 23 May 2003 for more than ten years.
Heartland Innovation Challenge:
The need to help heartland enterprises innovate and grow their business
Heartland enterprises today are facing challenges such as competition from shopping malls and e-commerce, and an aging workforce Many of these enterprises are operating in very traditional formats and have high resistance to change. According to the SCCCI survey in 2019 82 micro-enterprises in the retail industry reported little to no revenue from online sources, and there is a need to raise digitalisation adoption and identify new business channels for the heartland enterprises
Beyond these, heartland enterprises should also innovate products and services and develop new business/retail formats to grow the business and seize new opportunities
While programmes such as the Heartlands Go Digital initiative aims to digitalize and bring these heartland enterprises online, they still lack the capabilities to stay competitive in their physical storefront and against existing sellers on the digital platform
Objective
To bring together heartland enterprises and tertiary students from ITE, Polytechnics and
Universities to collaborate and co-create new and innovative products, services, channels, and/or
business formats
Heartland Innovation Challenge mechanics:
To address the ‘how to’ problem through a structured 3-month innovation process to tap on resources from experts and IHLs mentors and students to develop business capabilities through workshops on conceptualisation prototyping, digitalisation, marketing, and pitching The teams were assessed on the innovativeness of product concepts and feasibility of commercialisation.
