Success Stories - Traditional Business Turns Digital 传统业务数码化

When we walk into an electrical shop in the heartland, we are always fascinated with the multiple brands of goods all stuffed in the racks. Choices are always plentiful. Mr. Yong has been running this traditional electrical shop business TS Yong Trading since 1989. He is like a friend to the residents who pop by to pick up a bulb, wires, light tubes, electric kettle, etc. His main target groups are the slight mid 50’s to the old folks who will physically walk in, patronize his shop and stop for a chat.

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The COVID Circuit Breaker sent everyone into a panic mode, especially the Heartland businesses. All shops that sell non-essential products or services are forced to close for 8 weeks and the revenue is greatly affected. Mr. Yong did not stop as this challenge. He started off by attempting to sell his stocks to suppliers, so he can at least minimize his losses. With the encouragement and help from his son, he attempted and started selling his product in Carousel, online. The main challenge he faced then is logistic problems and the shortage of stocks.

With this initiative, he has also unconsciously opened a new target market to the younger generation aged between 30 to 50, those who will hardly walk into his shopfront. In order to know more about digitisation, he went ahead to take up courses to strengthen his skills and now he is also on few different online platforms and also built up a system to manage his stocks and logistics. To date, he feels that he will still keep this initiative as he sees a 10% incremental in his business.

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每当我们踏进邻里电器店时,总会看到架子上排得满满的商品,选择琳琅满目。杨德才从1989年开始经营传统电器店杨泰兴贸易公司。他就像居民们的老朋友一样,顺手就可以拿起灯泡、电线、灯管、热水壶等。他的主要顾客群是50多岁的人士,他们喜欢亲自上门购物,在光顾他的店时顺便和他聊天。

冠病阻断措施让很多人惶惶不安,尤其是邻里商家。销售非必需产品和服务的商店被迫关闭八个星期,严重地影响了收入。杨德才并没有因为这一挑战而停下脚步,他尝试将商品出售给供应商,这样至少可以把损失降到最低程度。在儿子的鼓励和协助下,他尝试并开始在Carousel上销售商品。他当时面临的主要挑战是物流问题和库存短缺。

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通过这一举措,他还不知不觉地打开了一个新的顾客市场,那就是30至50岁之间的年轻顾客群,这些人平时很少会走进他的店购物。为了了解更多数码化知识,他参加了一些课程以增强技能。现在,他的商品已在几个不同的网络平台销售。此外,他也成功建立了库存和物流的管理系统。迄今为止,通过业务数码化这一改变,他的业务增长了10%,所以,在未来,他仍然会保持电商和实体店相互结合的销售方式,经营他的业务。

Shop is located at:

Blk 118 Aljunied Avenue 2 #01-126 Singapore 380118

Facebook 脸书:

https://www.facebook.com/tsyongtrading