Success Stories - Petmart Digitalised 宠物市场数码化

Benjamin Wee is a second-generation owner of Pet-Mart which started its pets’ business in 1988.

Ever since taking over the reins of the business, Benjamin has set upon improving the business through the adoption of technology. The Circuit Breaker period in 2020 expedited his efforts. Benjamin took Pet-Mart online by onboarding multiple E-Commerce Platforms such as Fave and Grab which increased the visibility of his business and help in his sales.

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As business began to pick up, the workload intensified as well. From inventory management to the last-mile fulfillment of the wide range of products that Pet-Mart is selling online, Benjamin felt that the digital platforms offered that competitive edge as they had professional back-end teams which can help him to manage his growing business.

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While selling online allows for increased visibility and a wider market reach, Benjamin also shared that providing good customer service together with competitive pricing is a more crucial factor in business sustainability rather than joining an online price war among industry peers.

Through his experience, Benjamin encourages more heartland retailers to adopt the digital changes that are now upon us so as to continue to stay relevant and competitive.

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黄锦龙是Petmart的第二代企业主,该公司于1988年开始经营宠物业务。自从接管业务以来,黄锦龙一直致力于通过采用技术来改善业务。2020年的阻断措施实施期间加快了他的努力步伐。黄锦龙通过加入多个电子商务平台(例如Fave和Grab),使Petmart得以在线营运,这增加了他的业务的知名度并有助于他的销售。

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随着业务开始回升,工作量也越来越大。从各种产品的库存管理到在线销售,黄锦龙认为数码平台具有竞争优势,因为它们拥有专业的后端团队,可以帮助自己管理日益增长的业务。

尽管在线销售可以提高知名度并扩大市场范围,黄锦龙认为,提供良好的客户服务以及具有竞争力的价格,才是企业可持续发展的关键因素,而不是参加行业之间的价格战。

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黄锦龙鼓励更多的邻里商家抓住数字化变革的时机,从而继续保持竞争优势。

 

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