Who We Are
The Federation of Merchants' Associations, Singapore (FMAS) is a non-profit association established in 1989 to represent the interests of merchants and hawkers operating in HDB shops and NEA hawker centers.
To date, FMAS has 60 merchants'/hawkers' association (MA/HA) members who represent more than 70% of our heartland precincts and 30% of the hawker community in Singapore. We also work closely with about 20,000 retailers in the HDB neighborhood centres and 16,000 hawkers and stallholders in the NEA-managed hawker centres on various initiatives.
In 2019, we set up our subsidiary, the Heartland Enterprise Centre Singapore (HECS), with the support of Enterprise Singapore. HECS is a dedicated resource centre to champion the rejuvenation of neighbourhood town centres and to grow heartland business.
For more information on HECS, click here.
Our Vision & Mission
- Unite business communities in the heartlands
- Catalyse precinct transformation through upskilling and placemaking
- Inject vibrancy into neigbourhood and town centres to increase footfall and sales
60 merchants' and
who represent more than 70%
of Singapore heartland
on various initiatives
~30% of the
Advancing the interests of
in the NEA-managed